Digital Leaders Blog

I am delighted to have been asked to offer a new Digital Strategy elective module on the University of Edinburgh MBA Programme.

A taster session, entitled 'Digital Darwinism: How to Avoid Becoming a Digital Dinosaur', will be delivered as a Mini Masterclass on Tuesday 1st December starting at 6pm - as part of the Open Evening for the Executive MBA.

The session will examine how a convergence of disruptive technologies (mobile connectivity, social media, enterprise social, the cloud, big data, Internet of Things, artificial intelligent, automation), combined with the rapid emergence of a new generation of constantly connected customers/employees (Gen C), is threatening to reshape markets faster than any force in history.

In a fast moving and highly interactive session, we will discuss how as organisations, and individuals, we need to #adaptordie. How we can best cope with Digital Darwinism - a phenomenon when technology and society evolve faster than our ability to adapt. Why building your own personal brand online has become critical to your career development and how to do it.

With some studies suggesting that 40 percent of jobs could disappear over the next decade or so as a consequence of rapid technology change, no industry, no company, no individual is immune from the threat of being digitally disrupted. 

We are close to full capacity for the event so if you would like to attend please register as soon as you can - here.

While being part of an Open Evening for the University of Edinburgh MBA Programme, the Mini Masterclass is open to all who wish to attend. 

Hope to see you there.

The new elective class means that Edinburgh joins a small group of leading Business Schools now offering MBA modules in Digital Leadership - see 'Shortage of Digital Chiefs Presents Employment Opportunities for MBAs'

As always, comment and feedback very welcome.

Take care.

Jim H

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