Digital Leaders Blog

marketing (2)


Next week I will be in Iceland delivering two half-day workshops.

The first session will examine the changing role of HR in an era of digital disruption.

The key motion being discussed during workshop two is whether marketing, as we know it, is becoming obsolete. Is the convergence of disruptive technologies (mobile connectivity, social media, the cloud, big data, predictive analytics, algorithms, IoT, AI, automation, cognitive computing, augmented reality and the blockchain), combined with the rapid emergence of a new generation of constantly connected customers (Gen C), leading to the end of marketing as usual?

Key discussion points will include:

  • Has the marketing profession adapted quickly enough to the digital era? Does the profession need to #adaptordie?
  • Are we viewing the…
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Next Generation Marketing Skills


While there is growing recognition of the need for digital transformation, industry leaders (with a few exceptions) lack the digital knowledge, understanding and confidence to drive change.  A new breed of senior executive is required - Digital Business Leaders - executives who can combine high level business knowledge, experience and understanding with the ability to develop and implement Digital Transformation Strategies fully aligned with and supportive of agreed business goals and objectives. Executives with the personal skills and confidence to deliver organisational transformation.

Where should these future digital leaders should come from?  Should they have an Information Technology or Business/Marketing background? 

The consensus seems to be that a new breed of Chief Information Officer (CIO) rather than Chief Marketing…

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