As we move from the WHY to the HOW of digital transformation, a balanced approach is required to overcome the numerous obstacles standing in the way of effective change management. Technology on its own is not enough.
Two of the main obstacles to successful digital transformation, identified in most recent research studies, are people and culture.
This 2018 paper from BCG argues that transformation requires a tectonic change in the activities performed by employees, their individual behaviours and the ways they interact with others inside and outside the organisation. Traditional ways of working are incompatible with digital transformation.
As well as acknowledging digital transformation as the fundamental, strategic paradigm shift it is, leaders must instill a culture that supports change.