Digital Leaders Blog

book (1)


A useful reading list addition for the Digital Leadership workshops we run.

The Digital Transformation Playbook: Rethink Your Business for the Digital Age (Columbia Business School Publishing) 5 Apr 2016 by David L. Rogers.

The book is structure around 'Five Domains of Digital Transformation' as summarised in the extracts below: 

Customers - Digital technologies change how we connect and create value with our customers. We may have grown up in a world in which companies broadcast messages and shipped products to customers. But today the relationship is much more two-way. Buying behaviour, whether…

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