"They call us millennials and Gen Z. We are over 140 million strong, represent 25% of the workforce, nearly $2 trilllion of buying power, even though over 60% of us still live at home.
We are politically liberal leaning and the most diverse generation by far. We don’t read the newspaper, listen to the radio, watch network TV, or use a home phone number. We spend a lot of time online, building our digital network and consuming information from it.
Unfortunately, due to fewer opportunities and record levels of student debt, we probably won’t have our own car or house for a long time (and maybe never).
If you run a company and want us to love your brand or even work for you someday, here are some more things you should know about us."
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