Digital Leaders Blog

Football fans (soccer to our North American friends) should find the two videos below to be of interest.

How Bayern Munchen uses digital technology to enhance the fan experience at the Allianz Arena.

A big thank you to 'Gunner' fan Mohammed AlGhazali from the Strathclyde Business School MBA programme (Bahrain) for showing me these during the recent Digital Leaders workshop in Abu Dhabi.

Having experienced every senior football ground in Scotland, annually for the last 50 plus years, the only thing i can add is 'if only'.

Take care.

Jim H

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