Digital Leaders Blog

scotland's digital strategy (2)

Our previous post in this series argued that Scotland’s updated Digital Strategy for 2017 and beyond should focus on measurable business outcomes, not box ticking. We should not be measuring the success of publicly funded digital support programmes by the number of companies attending digital workshops or receiving one-to-one support. These are not business outcomes.

There are only three main reasons why companies should transform digitally:

  • To increase sales.
  • To reduce…
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Following the Cut the Spin theme of Post 1, we need to ensure that the updated National Digital Strategy 2017 is built on measurable business objectives, KPIs and targets. The spin of ‘becoming a world class digital nation’ and/or ‘punching above our weight in global markets’ (whatever that means) are NOT business objectives.

Two Decades of Digital Business Support

The need for measurable business outcomes is particularly important in relation to the wide availability of digital support programmes aimed at Scottish SMEs. Without doubt, this will be a major component of the new updated national…

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