Our previous post in this series argued that Scotland’s updated Digital Strategy for 2017 and beyond should focus on measurable business outcomes, not box ticking. We should not be measuring the success of publicly funded digital support programmes by the number of companies attending digital workshops or receiving one-to-one support. These are not business outcomes.
There are only three main reasons why companies should transform digitally:
- To increase sales.
- To reduce costs.
- To build a quality customer base. (It is the quality of a…