Next week I will be in Iceland delivering two half-day workshops.
The first session will examine the changing role of HR in an era of digital disruption.
The key motion being discussed during workshop two is whether marketing, as we know it, is becoming obsolete. Is the convergence of disruptive technologies (mobile connectivity, social media, the cloud, big data, predictive analytics, algorithms, IoT, AI, automation, cognitive computing, augmented reality and the blockchain), combined with the rapid emergence of a new generation of constantly connected customers (Gen C), leading to the end of marketing as usual?
Key discussion points will include:
- Has the marketing profession adapted quickly enough to the digital era? Does the profession need to #adaptordie?
- Are we viewing the…