Sometimes it can be useful to talk things up. A feel-good factor can help to motivate, persuading others to follow a similar path to reach an agreed goal.
Talking things up too much, however, can lead to hubris - an exaggerated feeling of self-importance, a position of dangerous overconfidence totally divorced from reality.
In terms of Digital Scotland, it really is time to distinguish between hype and reality.
Over the last week or so, we have been exposed to a series of headlines which would appear to indicate that we do indeed live in a world class digital nation. Apparently, the North East is pushing to become a global digital leader; we are on the verge of building an IoT nation for all; our digital sector is ready to take on the world by going global; Scotland is leading the…