Digital Leaders Blog

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Another excellent article from Brian Solis and one very relevant to our ‘Leading Digital Change’ 2018 Masterclass series.

The core theme of the article can be summarised as follows:

  • Digital transformation is more than just digital. It is about modernising and future-proofing your organisation. First and foremost, successful digital transformation is about people and culture, not technology.
  • Many organisations continue to struggle with implementing successful change programmes. Digital change agents have a critical role to play in accelerating progress - the unsung heroes of every successful digital transformation.
  • The challenge is whether executives can find and empower them to bring the organisation together around unified digital initiatives.

The traits of a digital change agent, as explained by Brian, are highly relevant to Future Digital Leaders.

  • Change agents are early adopters of digital, wishing to help their companies modernise.
  • They may start as digital advocates developing over time into experienced business transformers.
  • They have the courage to step outside the ‘norm’, helping others to modernise and innovation.
  • The work done by digital change agents may lead to uncoordinated, disjointed efforts across the organisation, but this will establish a solid foundation for more formal initiatives to gain momentum.
  • Change agents act as catalysts helping to push forward the transformation agenda. However, while some may be born leaders, many are reluctant agents of change, lacking the management expertise to handle obstacles to progress, especially the political and cultural aspects of organisational life.

The article identifies four main types of digital change agent as summarised in Figure 1 below:

Figure 1: Digital Change Agents

Source: Solis, 2018

The full article can be accessed here - Change Agents: The unsung heroes of digital transformation

Highly recommended reading for Future Digital Leaders.

As always, comment and feedback are very welcome.

Jim H

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The third annual State of Digital Transformation Report (2017), by Brian Solis, provides an interesting overview of the extent to which organisations are investing in digital strategies, initiatives and operational models.

While a growing number of businesses are currently investing in innovation strategies to uncover new growth opportunities, most companies are not responding fast enough to keep pace with the pervasive changes taking place in consumer buying behaviour.

In many of the companies surveyed, there is a lack of digital leadership and purpose with most struggling with the technological and human challenges of Digital Transformation (DT).

The pace of innovation, in response to the rising expectations of constantly connected customers, is being held back by poor digital literacy, together with a short-term focus on costs rather than the long-term investment required to remain competitive.

Risk-averse company cultures, lack of urgency, politics, egos and fear have also emerged as major barriers to successful digital transformation.

Please see The 2017 State of Digital Transformation Report for a more detailed summary of key findings, with the full report being available as a pdf download.

Take care.

Jim H

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Our thoughts regarding the impact of digital disruption and ‘Digital Darwinism’ have been heavily influenced by the work of Brian Solis.

In this video, Brian discusses a wide range of issues relating to the impact of shared customer experiences on traditional approaches to sales, marketing and customer relationships.

‘Customers aren’t following the customer journey you designed because they’re too busy hacking it. No matter how much journey work you do, no matter how creative your marketing, no matter how responsive your website is, no matter how much technology you invest in, customers trust the experiences of others over your words aka branding and the path you’ve laid out for them’.

Key topics covered include:

1. The Ultimate Moment of Truth and Shareable Experiences
2. Experience Architecture
3. Experiences are More Important Than Products
4. Digital Darwinism and Survival of the Fitting
5. Technology + Behavior = Relevance and Resilience
6. The Importance of UX and CX
7. #WDYSF – What Do You Stand For?
8. Brand 2.0

As usual, all comments and feedback are very welcome.

Take care.

Jim H

Image Source:  The Ultimate Moment of Truth and the Art of Digital Engagement

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Digital Leaders Urgently Required

More evidence of the need for Digital Business Leaders has emerged from a recent Forrester Research Report ‘The State of Digital Business in 2014’. While 74 percent of the business executives surveyed claimed to have a strategy for dealing with digital disruption, only 15 percent believed their company had the capability to execute the strategy.
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