Digital Leaders Blog

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Another excellent article from Brian Solis and one very relevant to our ‘Leading Digital Change’ 2018 Masterclass series.

The core theme of the article can be summarised as follows:

  • Digital transformation is more than just digital. It is about modernising and future-proofing your organisation. First and foremost, successful digital transformation is about people and culture, not technology.
  • Many organisations continue to struggle with implementing successful change programmes. Digital change agents have a critical role to play in accelerating progress - the unsung heroes of every successful digital transformation.
  • The challenge is whether executives can find and empower them to bring the…
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The third annual State of Digital Transformation Report (2017), by Brian Solis, provides an interesting overview of the extent to which organisations are investing in digital strategies, initiatives and operational models.

While a growing number of businesses are currently investing in innovation strategies to uncover new growth opportunities, most companies are not responding fast enough to keep pace with the pervasive changes taking place in consumer buying behaviour.

In many of the companies surveyed, there is a lack of digital leadership and purpose with most struggling with the technological and human challenges of Digital Transformation (DT).

The pace of innovation, in response to the rising expectations of constantly connected customers, is being held back by poor…

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Our thoughts regarding the impact of digital disruption and ‘Digital Darwinism’ have been heavily influenced by the work of Brian Solis.

In this video, Brian discusses a wide range of issues relating to the impact of shared customer experiences on traditional approaches to sales, marketing and customer relationships.

‘Customers aren’t following the customer journey you designed because they’re too busy hacking it. No matter how much journey work you do, no matter how creative your marketing, no matter how responsive your website is, no matter how much technology you invest in, customers trust the experiences of others over your words aka branding and the path you’ve laid out for…

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Digital Leaders Urgently Required

More evidence of the need for Digital Business Leaders has emerged from a recent Forrester Research Report ‘The State of Digital Business in 2014’. While 74 percent of the business executives surveyed claimed to have a strategy for dealing with digital disruption, only 15 percent believed their company had the capability to execute the strategy.
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