If you were hoping that Digital@Scale would somehow sanction easing into the digitization of your company, you’ll be sorely disappointed. Authors Anand Swaminathan and Jürgen Meffert, both senior partners with McKinsey, set the tone in the first paragraph of their book with this statement: “In the digital age, companies need to rethink their entire business models. Those who don’t risk failure and extinction.”
They also quickly disavow business leaders of two false notions. One is that digitization is an information technology issue. While digital technologies are important, the authors emphasize that the goal of digitization is not spiffy new software and other tech, but “completely new business models.” The second falsehood is that digitization can be delegated off the CEO’s desk. Instead, they argue, digitization “starts with the CEO.”
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