Digital Leaders Blog

Digital Transformation (11)

The third annual State of Digital Transformation Report (2017), by Brian Solis, provides an interesting overview of the extent to which organisations are investing in digital strategies, initiatives and operational models.

While a growing number of businesses are currently investing in innovation strategies to uncover new growth opportunities, most companies are not responding fast enough to keep pace with the pervasive changes taking place in consumer buying behaviour.

In many of the companies surveyed, there is a lack of digital leadership and purpose with most struggling with the technological and human challenges of Digital Transformation (DT).

The pace of innovation, in response to the rising expectations of constantly connected customers, is being held back by poor…

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A useful reading list addition for the Digital Leadership workshops we run.

The Digital Transformation Playbook: Rethink Your Business for the Digital Age (Columbia Business School Publishing) 5 Apr 2016 by David L. Rogers.

The book is structure around 'Five Domains of Digital Transformation' as summarised in the extracts below: 

Customers - Digital technologies change how we connect and create value with our customers. We may have grown up in a world in which companies broadcast messages and shipped products to…

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Does your Board of Directors grasp how disruptive technologies are reshaping your industry?

Are they driving and supporting your CEO in achieving digital transformation, leveraging the full potential of emerging technologies for building an efficient, agile, fast moving and responsive organisation fit-for-purpose in a digital era?  

Alternatively, is your Board sitting back watching as born-digital companies reinvent your industry? Are they playing safe, watching your organisation's slow decline into obsolescence?

A recent Harvard Business Review article argues that Boards must recognise the unstoppable digital forces at play in your industry, driving your CEO to reinvent the business while you still have the resources to do so.

To avoid becoming the Kodak of…

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An interesting article, by Don Hinchcliffe, summarises the radical changes taking place in the 'learning' industry as a consequence of the digital and social media revolutions.

Digital, according to the author, can take learning in powerful, new and unexpected directions, fundamentally changing how we find knowledge and share information.  

The traditional approach to learning is still the norm in many cases, including the world of corporate education, with passive learners sitting in a classroom consuming pre-packaged content in bulk presented formally by an educator.…

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Yesterday, i read an article which appeared to leak a preview of the long-awaited National Digital Strategy for Scotland (updated).

I really do hope that i am 'jumping the gun' here but the article did raise alarm bells for me.

Based on comments from a Government spokesperson, it appears that the updated strategy will focus on four main areas - a commitment to data sharing; collaboration across the public sector; the appointment of a Digital Leader; and industry, academia, government collaboration on the digital agenda.…

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Our previous post in this series argued that Scotland’s updated Digital Strategy for 2017 and beyond should focus on measurable business outcomes, not box ticking. We should not be measuring the success of publicly funded digital support programmes by the number of companies attending digital workshops or receiving one-to-one support. These are not business outcomes.

There are only three main reasons why companies should transform digitally:

  • To increase sales.
  • To reduce…
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Following the Cut the Spin theme of Post 1, we need to ensure that the updated National Digital Strategy 2017 is built on measurable business objectives, KPIs and targets. The spin of ‘becoming a world class digital nation’ and/or ‘punching above our weight in global markets’ (whatever that means) are NOT business objectives.

Two Decades of Digital Business Support

The need for measurable business outcomes is particularly important in relation to the wide availability of digital support programmes aimed at Scottish SMEs. Without doubt, this will be a major component of the new updated national…

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A fascinating new report has just been published looking at digital transformation at HMRC, the UK tax authority.

The report catalogues a series of errors which, it is claimed, have resulted in near meltdown of the UK tax system. There are very important lessons to be learned here for other public sector transformation projects; indeed for the private sector too.

Keynote Summary

  • HMRC launch a 'Building our Future (BoF)' programme to become the most ‘digitally advanced’ revenue service in the world. The core ‘vision’ is to replace phone and postal enquiries from members of the public and small businesses with automated online services. This will release staff from boring administrative tasks, processing forms or speaking with…
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The Scottish Government is looking for your thoughts and contributions as it prepares an update of the National Digital Strategy for 2017 and beyond. An innovative example of crowdsourcing/co-creation at its best or a deer caught in the headlights of a digital disruption express train, unsure how to respond? Is there a crisis of digital leadership in an area critical to the future competitiveness of the Scottish economy?

Ideas and contributions are being sought in six main areas: Connectivity, Economy, Skills, Public Services, Participation and Cyber Security. As someone who has worked at the coalface of digital…

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MIT Sloan Management Review and Deloitte Digital have just published their 2016 Digital Business Global Executive Study and Research Report (July 2016).

Based on a survey of 3,700 executives across 131 countries and 27 industries, the main findings from the report, entitled Aligning the Organisation for Its Digital Future, are summarised below.

  • Almost 90% of managers and executives surveyed anticipate that their industries will be disrupted by digital trends to a ‘great or moderate’ extent.
  • Only 44% think they are adequately prepared for the disruptions to come.
  • The report argues that preparing for a digital future is no easy task. It requires developing digital capabilities which fully align activities, people, culture, and structure…
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Building Buyer Personas

As a follow-up to our last post Content Marketing: Strategy and Planning, a second article on the CMI web site provides more specific advice on building buyer personas - Buyer Personas You Want To Use.

A persona can be defined as: 

'a composite sketch of a target market based on validated commonalities - not assumptions - that informs content strategy to drive productive buyer engagement (i.e., revenue)'.

To get value from your personas, you have to take the time to build them with enough depth and insight to enable your team…

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